About Us

How did Koola start?

Two Dutchmen and an Australian walked into a bar… well kind of…

Around the 2010s, Australian James and Dutchman Tom worked together in an Irish Pub for many years and saw an exciting opportunity. No one in the Netherlands was using what the Australians call a ‘stubby holder’, what Americans call a ‘Koozie’ or as the Dutchies will say… a ‘Koola’.

Much to James and Tom’s dismay, so many drinks were getting warm and getting wasted. If only there was a way to keep your drink cold and know which drink is yours…

Later, Tom had some Koolas made for his company and they were a huge hit at an international trade show. Tom and James knew Koola could work, it just needed an injection of time and energy.

This kick-start came in 2023 when a local Dutch entrepreneur, Maarten, commented that James always carried a Koola in his pocket to social gatherings. Maarten was curious when he heard of the benefits, like knowing which drink is yours and that it keeps your drink cold. They asked people at a house party if they would buy a quality, customized Koola. The answer was a huge “YES!” 

The partnership was formed in 2024 and the rest, as they say, is history.